Control Room
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The ops layer for agencies that resell

Your delivery runs here.

One console for every account you resell — campaigns, spend, reporting and approvals in a single system your clients can see under your own brand. We build and run the layer. You keep the relationship.

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Sample view — your brand, your domain
Active accounts
Managed spend
Pending approvals
Reports due
Account roster
ClientChannelsOwnerStatus
Client ASearch, SocialYouLIVE
Client BSEOYouBUILD
Client CProgrammaticYouLIVE
Connected
Google Ads
Meta Ads
GA4
Search Console
Looker Studio
How it works

Three things most agencies rebuild badly.

01

Reporting that stops the questions

One portal per client, your brand on it. Channels reconciled to a single set of numbers so nobody has to explain why two dashboards disagree.

02

Delivery with a paper trail

Briefs, approvals and change logs live next to the work. When a client asks who approved what, the answer is a link.

03

Accounts that stay yours

We operate inside your MCC and your properties. If you ever stop working with us, nothing has to be migrated back.

Channels

What runs on it

Every channel reports into the same console. Take one, take all of them.

Paid search
Google, Microsoft, Shopping, Performance Max
Paid social
Meta, TikTok, LinkedIn, Pinterest
SEO
Technical, content, local, digital PR
Programmatic
Display, CTV, audio, retargeting
Creative
Static, motion, landing pages
Reporting
Client portals, dashboards, QBR decks
Partner program

Three ways to plug in

Start with one account and one channel. Move up when the volume justifies it.

Referral
Hand it off, take a share, no console access
White label
Run it as yours. The most common arrangement
Embedded
Named operators inside your own stack
Onboarding

From first call to live console.

STEP 01

Access audit

We map what exists — accounts, properties, tags, who owns which login.

STEP 02

Console build

Your brand, your domain, your client list. Connections wired and reconciled.

STEP 03

Pilot account

One client runs the full loop — brief, build, approve, report.

STEP 04

Roster migration

The rest moves in waves, at whatever pace your team can absorb.

Field notes

How we run the layer.

All notes →
Reporting

Why your two dashboards disagree

7 min read
Operations

Who should own the ad account

6 min read
Process

Approvals that don’t stall a launch

5 min read

We only work with agencies. No direct clients, no competing for the accounts you are pitching.

Questions

Before you ask

Who owns the ad accounts?

You or your client — always. We operate inside your MCC with delegated access, removed cleanly on exit.

Will our clients know you exist?

No. Portals, reports and client-facing documents carry your brand only.

Is there a minimum commitment?

No. One account and one channel is a legitimate starting point.

How long does onboarding take?

An access audit takes a few days; a pilot account can be live about two weeks after that.
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The platform
How the console works
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Against hiring, freelancing, offshore
FAQ
Questions worth asking any vendor

Tell us what you’re carrying.

Send the shape of your book — how many accounts, which channels, where it hurts. We’ll come back with what the console would look like for you.

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