A delivery layer is not always the right answer. These pages set out where each alternative wins and where it tends to break.
Fixed hires cost the same in a slow quarter. A delivery layer tracks the accounts you are actually running.
One person is one point of failure. The question is what happens the week they are unreachable and a launch is due.
Referring out gives away the relationship. Everything else keeps it with you — the difference is who does the work.
Send the shape of your book — how many accounts, which channels, where it hurts. We’ll come back with what the console would look like for you.