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White label programmatic under your brand

Display, CTV, audio and retargeting bought and managed under your brand — with transparent inventory reporting instead of a black-box managed service.

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What we run

How programmatic works here

Most agencies resell programmatic through a reseller who resells it through another reseller. Nobody in that chain can tell the client where the money went.

We report inventory, placement, and fee structure. If a domain list looks like made-for-advertising junk, you will see it before your client does.

Programmatic is also the channel where measurement is hardest to defend, so we set the measurement frame before the first dollar goes out.

Included in the channel
Audience and inventory strategy
CTV and streaming audio buys
Retargeting and sequencing
Domain and placement hygiene
Brand safety configuration
Incrementality framing
Specifications

The operating detail

Cadence
Weekly pacing and placement review, monthly inventory quality audit.
Transparency
Placement-level reporting available on request for any campaign, including domain lists.
Minimums
Programmatic needs volume to work. We will tell you if a budget is too small rather than take it.
Reporting
Reach, frequency and outcome metrics framed against what the channel can honestly claim.

Every channel reports into the same console. One set of numbers, one portal, your brand on all of it.

Questions

Questions about programmatic

Can we see where the ads actually ran?

Yes. Placement and domain-level reporting is available for any campaign. We would rather you catch a bad inventory pocket early.

Is there a minimum spend?

Practically, yes — below a certain level the data is too thin to optimize on. We will tell you when a budget will not work instead of accepting it.

How do you handle attribution for upper-funnel channels?

We agree the measurement frame before launch. If the honest answer is that a channel cannot be last-click attributed, we say so up front.
Other channels
Paid search
Google, Microsoft, Shopping, Performance Max
Paid social
Meta, TikTok, LinkedIn, Pinterest
SEO
Technical, content, local, digital PR

Tell us what you’re carrying.

Send the shape of your book — how many accounts, which channels, where it hurts. We’ll come back with what the console would look like for you.

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